Product thinking, applied to the way you work.
Behind Brain Ops is Ran Bar-Niv, with more than 12 years of product management experience, including at monday.com, amdocs and Israel Aerospace Industries.
A good solution starts with understanding how people really work.
Years of product management teach one lesson again and again: a good tool isn't enough if it doesn't fit how people actually work, day in, day out. Most businesses don't need another system. They need clear information, ownership and follow-up, and workflows that run efficiently.
My product management experience comes together with hands-on, daily work with AI: building processes and agents, connecting them to the right information and context, and fitting them into the team's work.
For businesses, that means we start by understanding the problem, how the work runs today and the goal you want to reach, and only then design and build the right solution.
Product management across industries
Work management and CRM
Telecommunications systems
Defense and aerospace systems
Sales intelligence
Sports data solutionsFour principles that don't change
Start with the problem, not the tool
First we understand what's holding the work back, then we choose the technology.
Build around what already works
Your systems and information are the starting point, not something to replace.
AI prepares, people decide
Preparation, routing and reminders can happen in the system. Judgement, decisions and approvals stay with the team.
Improve step by step
One process that really works, then the next. With the right context, human oversight and the team involved.
Tell me about one process you'd like to improve.